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|New Jersey Business
Lawyer | Business Formation
| LLC Limited Liability Company | IRS Tax | Business
Purchase | LLC Lawyer
People Overpay the
Government...But Certainly Not our clients!
J. Cappuccio, J.D., LL.M. (Tax)
Counsellor at Law
1800 Chapel Avenue West, Suite 128
Cherry Hill, New Jersey 08002 US
(856) 665-2121 Fax (856) 665-9005
key to happiness is learning to
expect, not demand, from life.
Small and Emerging Businesses become more profitable!
Send Out Your Message
And Get Quoted
When most people think of advertising, they immediately think about
buying media space — ads on TV or the radio or in
newspapers and magazines. Effective, but expensive.
There are other ways to promote your
business that won't cost you much more than a stamp or a local phone
call on your fax machine. Here are a couple low-cost ideas for
promoting your business:
| Issue press releases. In clear, descriptive language,
describe your company's innovations — a new
service or product — and send the release
to the local newspapers, industry publications and other media. Be
careful not to exaggerate because journalists have a knee-jerk,
negative reaction to hype. Put a contact person at the top of the
release so the reporters can call with additional questions.
Make a point. Keep your eye out for articles or reports related
to your industry and write a "letter to the editor" commenting on them.
Be sure to include your title and company name. Or, say new
legislation has been passed that will affect your business or your
clients. Write an article and submit it to newspapers or magazines for
publication. If you don't want to do it yourself, ask one of the better
writers in your company.
about your business that appear in the media give you something that
traditional ads don't — respectability. When you get
quoted on television or in a newspaper, you're suddenly an industry
expert. And once relationships are established, writers may call you
again for help with future stories.
better, customers will turn to your company with new business. As a
business and tax attorney, Ronald J. Cappuccio, J.D.,
LL.M.(Tax) is experienced helping
clients with the legal issues concerning articles and press release.
Call me at (856) 665-2121 for referrals to expert editorss.,
call me at (856) 665-2121
Email me to discuss
financing for your business.
2007 Ronald J.
Cappuccio, J.D., LL.M.(Tax) 1800 Chapel
Avenue West, Suite 128 Cherry Hill, NJ 08002 USA (856) 665-2121